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Antideath was born out of the devastation from the sudden and unexpected loss of a loved one. In grief, a truth surfaced: self-care, in its everyday simplicity, is sacred.
The warmth of sunlight on skin, the scent of tea in morning light,
the softness of laughter — each became a reminder that time is precious, fleeting, and alive.
In Chinese philosophy, life and death are not opposites but a rhythm, a return.
What dissolves becomes soil, what remains becomes virtue. AntiDeath honors this cycle.
Antideath is inspired by the awareness that we cannot escape life’s end, but we can refuse to live carelessly. Each product created by Antideath is a small act of resistance, not against mortality, but against waste, indifference, and forgetting.
In the light of mortality, we can create a ritual of self-love, a mindful embrace of each precious day. A monument to the past, and also a symbol of a fresh start.
To wear Antideath is to remember: Nothing lasts, and that is precisely why we care.
In East Asian philosophy, caring for oneself is not mere vanity, it is a recognition of the harmony between body, mind, and the world. Daoism teaches that life flows in cycles, and by honoring the natural rhythms of the body. Our ritual honors the flow of life. Lips are more than a feature; they are a reflection of vitality, health, and well-being. Protecting and nourishing them is an intimate act of care. Each balm is a deliberate ritual: soothing, protecting, and enhancing the very part of us that speaks, smiles, and connects with the world. Crafted from pure, organic ingredients and housed in sustainable packaging, Antideath turns everyday lip care into a mindful act of reverence.
“Antideath is a ritual of care that honors life’s fleeting moments. By nurturing ourselves, we protect what endures, transforming the ordinary into something sacred.”
– Sarah Lu, Founder
Sarah Lu is the founder of Antideath and the former Creative Director of TEFAF. With a background in fine arts and in luxury curation and design, she has worked across disciplines that bridge aesthetics, tactility, and human experience. Antideath was founded from a place of personal loss, transforming grief into a mindful, ritualistic approach to self-care, where the ordinary act of caring for oneself is elevated into a moment of reverence and reflection.
For Sarah, lips are more than a feature. They reflect vitality, health, and presence. Her vision for Antideath is rooted in East Asian philosophy, where self-care is a moral and spiritual practice, harmonizing body, mind, and environment. The brand celebrates inclusivity, designed for all genders and races, creating a unifying gesture in a tumultuous world. Antideath is her invitation to nurture, protect, and honor the fleeting moments of life while leaving a lasting impression on both self and world.
Sarah’s mission is to merge heritage, art, and philosophy, crafting products that are luxurious, ethical, and profoundly meaningful. Through Antideath, she transforms everyday rituals into acts of mindfulness and care, turning fleeting gestures into enduring legacies